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A Question of Loyalty
How do we develop loyalty? This question is asked over and over again in businesses around the world. The answer is different in almost all cases. What works for one business does not necessarily work...
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How to use Lessons from Archery to improve our Marketing Campaigns
In archery, mastering the technique gives the preferred result, hitting the target. Is this what we are trying to do with our Marketing efforts, hit a target? Is the target a sale? If so, then does...
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The New Normal combining Sales Collateral with Social Media
I just went through a pile of post cards and flyers I picked up from the mail. Most were from small local businesses. The interesting thing was, they all included their website or invited recipients to...
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Your Website, your Storefront
Remember that “Your Website is your Storefront Display”. This is often forgotten during the design process. A company’s website is usually the first impression potential customers have of a business....
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You are Open for Business, now What?
You are “open” for business, the next step is to get customers through the door. Where do you start? Many local businesses start advertising and hope for the best. This is one of the few cases where...
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Target Market, Marketing, Promotions, where do you Start?
How do you take that great idea and make a business out of it? This is a question I get asked a lot. I usually answer it, with another question. “Do you know who will buy your product or service?”...
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How do you know which Promotion is Working?
This is a question I get asked often. It is a constant concern of all businesses spending money on Marketing. This was high-lighted in a recent article called “The Recovery Plan from the Scary...
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How to Effectively Use In-Store and Online Coupon Programs
Coupons still work according to Shop.org. Shoppers continue to use them for both online and in-store deals. This trend is expected to continue as more consumers get smart phones and use them as part...
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New Coupon and Loyalty Programs for Small Business
Competition for the consumers dollars increases every day. Businesses now find that they must provide more and more incentives to get customers to spend their money in their stores. Coupon and Loyalty...
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Infographic: Inside the Holiday Shopping Forecast | Inc.com
Shoppers are starting to get into the Christmas spirit according to the Holiday Shopping Retail Forecast from Infographic. See where and how they are spending their money. Infographic: Inside the...
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